Asimov on Creativity. / by steve goslin

Horace Dediu shared this short article from 1959, Isaac Asimov's only contribution to a government program he was involved in. A great read for any team.

Asimov discusses the process of creating correlations through observation and dialogue. It can be imagined taking place 55 years later (today) in coffee shops and coworking spaces and boardrooms.

This is encouraging as I've heard other creators describe the process similarly, that often ideas come through reflection or relaxation, rather than intense scrutiny of the problem to solve.

Fascinating, encouraging.