Difficult. Why are we so bad at it?
"Doing the difficult thing is the secret to doing work that matters, to making art. It’s the driver of scarcity (and therefore value) in business."
Indeed. I'm sure there is a happy medium, but not always a "4-Hour" solution that does away with the blood sweat and tears. The stories we hear and celebrate too often glance over the difficult chapters in favor of the quick and decisive wins, unfortunately. Those are the chapters of conditioning and galvanizing without which no hero or lasting stories emerge.
At least that's what I'm holding on to as I continue to galvanize for what I hope is not too much longer...